Research is one of the most important aspects of shopping for anything and especially an electronic product or device. It should not be any different for an eBook reader. Research will ensure that you buy an electronic product i.e. an eBook reader which is top class and will offer you all the features that you are looking for. Relying on sales people to advice you might be a bad idea because all they are interested in is making a sale so that they can earn a commission off you. You should definitely know which eBook brand you want to purchase when going to buy. The advantage that one has when doing research on eBook readers is that there are very many ebook reader reviews sites on the internet which give you very good information about the product and experiences people have had with that specific product. This will certainly help you make a decision that is very informed.